Today, every in-store customer is in two places at once: in the aisle and on their digital device. Customers are seeking instantaneous communication that goes far beyond basic purchase options — and if they don’t get that in the store, they’re going on their phones, where they can easily be steered toward competitors. Retailers need to respond with unique visual spaces to show tailored content in real time.

VisionEDGE+ elevates customer delight and retention through dynamic digital signages that facilitate in-store navigation, interactive promotions, gamified shopping experiences, and more. From small interactive monitors to large promotional walls, VisionEDGE+ powers centralized yet personalized user journeys through visually attractive targeted messaging in a faster, more flexible, and more cost-effective way. 

Effortless and efficient signage solutions can #MakeMagic

VisionEDGE+ for Retail

Dynamize retail storytelling with VisionEDGE+ applications

Full Stack
Observability

A single-pane dashboard for 360° platform monitoring and insights.

 AI-powered Video Intelligence

 Real-time store analytics for optimizing in-store activities and security.

AdPool Programmatic Advertising

EDGE screens for real-time DOOH, merchandising, and optimization. 

Integrated Ad Measurement

AI ad measurement for insights into customer sentiment and dwell times.

Omnichannel Design Engine

Adaptive no-code design for consistent brand presentation.

Interactive
Experiences

Games and product demos for better interactions. 

What’s trending for retail transformation?

Upping the Game in Retail with Real-time Programmatic DOOH Signage

The advertising signage market has been around for decades. But programmatic digital out-of-home (pDOOH) advertising has upped the game for retailers.

Wipro Expands Retail Media Offering in Collaboration with Cisco and AT&T

Wipro VisionEdge+ allows retailers to enhance customer experience and drive incremental ad revenue within physical stores.

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