Enrich product data to drive personalization and take customer-focused decisions
Wipro’s Product Enrichment Engine (PEE) derives product attributes from unstructured data like ratings, tags and reviews. This granular data becomes a powerful engine that drives personalization, insights and foresights for business users; helps take decisions based on customer preferences; and measures, predicts and influences key drives for store performance optimization (assortment, labor, location, etc.).
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