Pharmaceutical clients address their cost, efficiency and commercial effectiveness challenges with Wipro's Commercial Effectiveness (CE) solutions. The solutions assist clients in optimizing their business plans and sharpening their decision-making. The solutions consist of:
- Business Intelligence and Integrated Analytics solution that deliver insights for better product performance, sizing and structuring, segmentation and targeting, supply chain management, training and coaching and incentive planning
- Multi-channel Closed Loop Marketing that closes the loop between promotional material development and sales execution, providing physicians with timely, customized information though their preferred channel
- Social Media Analytics that helps anticipate and respond to patient needs, creating a more patient centric culture
- Digital Analytics Solution designed to track digital assets and ROI on digital channels, channelize resources appropriately and improve brand experience
- Big Data Analytics to foster customer understanding and design sharper marketing strategies
- Patient-Centric Analytics for personalized services based on patient need/segments
- Key Opinion Leaders (KOLs) Analytics to accurately identify, map, segment, and rank KOLs and their influence network
- New Product Launch Framework that covers launch sequencing forecasting, multi-channel mix, marketing planning and post-launch tracking (market analysis, sales force identification, territory alignment, etc.)
- Forecasting Solutions that enable cloud-based BD&L product forecasts, pipeline drug forecasts, in-line drug forecasts and LCM forecasts for multiple indications
Clients using our CE solutions lower marketing operations costs by as much as 25% while improving time-to-market.
