Elevating Enterprise Content Translation and Creation with Wipro & LILT

Wipro collaborates with LILT to help customers accommodate scaled demand for enterprise translation and content creation services, delivering faster, more cost-effective, and higher-quality translations and multilingual content at scale. Technology improvements have been limited to integration, process flow, and rule-based pattern matching of words and phrases from source to target languages. With this market context in mind, Wipro prioritized the partnership with and investments in large language models (LLMs) with LILT, believing this foundation was imperative to the future of enterprise translation.

LILT employs an innovative human-in-the-loop approach to fine-tune LLMs. By customizing these models for each Wipro client’s unique content, LILT ensures brand alignment and immediate business returns. This fine-tuned foundation incorporates cutting-edge natural language processing (NLP) advancements, surpassing the rule-based techniques employed by existing providers. Unlike legacy models that require manual training, LILT’s Contextual AI engine can be instantly retrained.

Use cases:

• Marketing & Commerce: Translation and content creation for digital web content including enterprise websites, digital storefronts, customer reviews, and product descriptions.
• Web and Mobile Apps: Localized strings for enterprise and consumer web and mobile applications and user interfaces.
• Technical content: Multilingual technical documentation for hardware, software, technology, and other products.
• Helpdesk & Support: Global content for customer support chat, emails, knowledge base, compliance, and onboarding.
• eLearning: Localization for written video, image, and audio eLearning curriculum and supplementary materials.
• Subtitling: Localized subtitles for video content including social media, events, podcasts, webinars, and more.

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