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Whether working at home or part-time in the office, times are changing, and so too are the tools to empower a new generation of workers.
The digital employee experience (DEX) has become a critical factor in determining an enterprise’s success and equipment purchases, which affects costs associated with their capital and operational expenditures (CAPEX and OPEX). In today’s digital workplace, the ease employees have using enterprise technology can significantly affect the organization's productivity, effectiveness, and overall efficiency. When employees effectively adopt new digital tools, they are more likely to utilize the equipment to its full potential and reduce the need for extensive training or ongoing technical support. Moreover, intuitive and reliable digital experiences can enhance job satisfaction and productivity, reducing direct and indirect costs associated with maintaining enterprise equipment. This leads to higher employee satisfaction and retention rates. Therefore, investing in superior digital experiences and tools is a strategic move that enhances operational efficiency and ensures a favorable total cost of ownership (TCO).
Wipro discovered in its 2024 Mac@Work in the Enterprise survey1 that:
- Mac offers better business value: While the initial cost of a Mac may be higher than that of some other systems, the total investment outweighs the upfront costs.
- Lower maintenance costs: 79% of respondents reported that the Mac is more reliable and robust than other systems, which reduces downtime, lowers maintenance costs, and increases business productivity.
- Talent retention: Device choice significantly influences the recruitment and retention of top talent, who typically prefer working on a Mac over other systems. These choices directly impact productivity and indirectly reduce onboarding costs.
- Achieve broader sustainability business goals: Apple's commitment to achieving business sustainability goals is one reason enterprises are increasingly moving to Mac. Mac is designed with energy efficiency and recyclability in mind, contributing to a company's sustainability efforts.
- Workplace efficiency offsets initial costs: Almost 80% of respondents believe Mac is superior at aligning tools with employee skills so they can work more efficiently and effectively, maximizing resource utilization and sustaining a positive DEX. This alignment creates a more empowered and efficient workforce.
Direct Quantified Cost Impacts
Mac has been shown to reduce device support and management costs by nearly one-third compared to other devices. The efficiencies stem from cheaper maintenance, fewer security incidents, and a notable reduction in support tickets—about 60% fewer tickets are filed annually, with faster and more affordable resolution costs per ticket. IT organizations also benefit by being able to manage twice as many devices per employee, again leading to substantial savings. For example, an organization with 13,125 Mac devices saved an estimated $7.3 million in support and management costs over five years.
Additionally, using Mac devices avoids considerable hardware, software, and energy costs. Mac reduces the need to purchase OS license upgrades and additional security applications because of the built-in, high-level security features. Mac is also energy-efficient, consuming 56% less energy than PCs. These factors collectively contribute to ongoing financial benefits while ensuring robust operational performance.
The innate security features of macOS, including System Integrity Protection, Gatekeeper, XProtect, encryption and regular updates, reduce the vulnerability to data breaches by up to 90%. This improvement can translate into an average savings of $530,000 in reduced risk of data breaches over five years. The increased reliability, faster processing, and reduced downtime of Mac can boost employee productivity, equating to an estimated average of $46.4 million over a five year period. Mac retains a much higher residual value—as high as 30% after four years compared to 15% for PCs.
"Support, operational, and longevity cost savings of [Mac] compared to [PC] devices are far greater. And when it comes to ease of use, it’s a more flexible and secure platform than our [PC] platform today".
Director of Mobile Product and Innovation, Financial Services
Indirect Unquantified Benefits
Through its unmatched build quality, durability, and sustained performance, Mac offers an extended device lifecycle. Survey respondents claim their organization extended the lifespan of their Mac by an additional 13 months over other devices, enhancing the ROI and reducing the need for frequent device replacements.
Using Mac strengthens an enterprise’s reputation among users and benefits employee acquisition and retention. Employees generally find Mac more user-friendly, reliable, and efficient, translating to a better workplace experience. This improved employee satisfaction can help attract top talent and reduce turnover.
Wipro’s virtualization services allow organizations with legacy enterprise applications to run on the Mac. Wipro’s in-depth industry knowledge and wide-ranging experience in delivering infrastructure solutions provide a solid virtualization offering that is secure, scalable, and flexible.
Additionally, the environmental benefits of Mac—such as consuming less than half the electricity of equivalent PC devices—support environmental, social, and governance (ESG) goals by reducing emissions and contributing less to carbon dioxide levels.
“Macs have proven to be more cost-effective from a management and support [perspective], for user experience, and [provide] a longer life cycle.”
Lead Systems Analyst, Food and Beverage
Artificial Intelligence (AI)
Mac helps enterprises better leverage AI development and deployment via cutting-edge hardware, especially the most current Mac lineup featuring the powerful Apple silicon chip with a dedicated Neural Engine. Apple silicon's high performance and energy efficiency offer long-term cost savings, making Mac a compelling choice for enterprises focusing on AI workloads.
By collaborating with Wipro to implement Apple device solutions, enterprises can align their DEX goals to maximize the work environment, strengthen competitive advantage, promote sustainability, and ultimately strengthen TCO.
Conclusion
While renowned for its design elegance, intuitive operating system, and user-friendly interface, the Wipro “Mac@Work in the Enterprise” survey confirms that Mac is a powerful enterprise-ready device. The survey provides compelling evidence from business executives that Mac better meets the needs of the enterprise workforce, proving indispensable for professionals in all parts of an organization. By promoting increased collaboration, greater integration, high compatibility, enhanced productivity, and notable cost-efficiency, Mac has established a solid position across all sectors.
From a financial perspective, the benefits are undeniable. The ROI stands at an impressive 186%, with businesses seeing a payback period of less than six months. The most significant cost savings, $121.2 million, come from reduced and avoided hardware, software, and energy expenses. This compelling financial rationale underscores why Mac offers both short-term and long-term value. Mac makes a wise investment for any enterprise looking to evolve and optimize its technology infrastructure.
These strengths make Mac a compelling choice for any business looking to maximize its technology ROI. Mac is future-ready and evolves to meet business needs. With Wipro’s guidance, enterprises can confidently adapt to the future world of work, driven by the exceptional capabilities of the Mac.
Additional Readings
Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients.
To learn more, visit The Total Economic Impact™ of Mac in Enterprise.
