User-generated content is quickly redefining the media landscape. Today, almost 86% of all companies leverage user-generated content in their marketing efforts, and adoption is likely to grow as new technologies make creation even more accessible.
In the new playbook "The age of content disruption, evolution of the individual: a decade from now," Vineet Giri (Head of Engineering & Technology at Viacom 18) and Shreyas Bhosale (Client Partner at Wipro) discuss the rise of user-generated content and how companies can make the most of it.
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Consumers desire more personalized experiences on the web, and user-generated content has become one of the ways brands have been able to deliver that.
