Main conference dates:

November 4^th
07:00am to 05:30pm (Central Time)

November 5^th

07:00am to 12:30pm (Central Time)

The Promotion Optimization Institute (POI) Chicago Summit brings together manufacturers, retailers, trade promotion execution (TPx) solution providers, analysts, academics, and other industry leaders to optimize sales, marketing, and merchandising strategies with a focus on the customer/shopper. The theme this year, “Advancing to a new reality,” revolves around today’s Covid-19 landscape and will offer relevant subject matter and best practices for today’s challenges across revenue growth management, omnichannel engagements, AI, eCommerce, trade promotions, data and analytics, and customer experiences. The Summit will also feature leadership examples from the leading TPx solution providers who are advancing pandemic-focused strategies for achieving success in the new reality.

Wipro Promax: Innovating CPG Operations in the New Normal

Covid-19 has altered consumer behaviour in several ways and affected the consumer packaged goods (CPG) companies tremendously, leading to unpredictable demand and supply chain disruptions among other pressing issues. To thrive and evolve despite these economic disruptions  sweeping the industry, CPG companies need to adapt their product innovation approach to not just meet customer demands, but also influence and shape them.

Wipro Promax is helping businesses in their journey toward realizing a complete trade promotion process transformation. Our suite of CPG-specific solutions enable enterprises to become more data-driven, benefit from cloud platforms, drive user adoption and success, and implement stronger capabilities not just for the present, but also the future.

Join us at the POI Chicago Summit to learn about our how our innovative Promax solutions and frameworks are continuously driving value and growth for our partners by strengthening trade promotion management, optimization, revenue growth management, and organizational change management. We’re helping our CPG clients define the new normal and how to adapt to it with a winning strategy.

Our POI Chicago Summit Showcase

• Wipro Promax: Learn how our intuitive and advanced TPM solution improves forecasting and promotional efficiencies.
• Leveraging the power of Wipro Holmes, AI, and ML:  Make smarter and human-centric decisions that are data-led, scalable, and effective with our AI/ML platform.
• A conversation with Edgewell on implementing best practices for organizational change management: Get insights on how to create a frictionless trade promotion experience, including the right applications, processes, and adoption tactics.
• Wipro’s Auto Claims solution Reduce the time to pay invoices by completely automating the claims settlement process and reduce the costs of processing invoices.
• Promotion optimization: Use our optimization solution built on the power of data science and advanced analytics to maximize ROI on trade spends.
• Open Innovation: Our innovation approach solves real-time problems and adds value to our clients’ businesses.