Integrated platform offered ‘as a service’ to enable faster wins at better costs

Wipro Digital Experience Platform helps to develop and manage personalized user experience across all channels, devices, and touchpoints throughout the user journey. Built on Wipro’s IPs and leading product tools in commerce, marketing, and automation the platform leverages vertical and horizontal deployable on demand use cases to enable faster wins and cost advantage across the traditionally siloed channels of marketing, sales and service.

Wipro Digital Experience Platform offers an “As a Service” proposition for the themes of Experience, Commerce, Content, and Automation, materializing into solutions such as Customer Onboarding, Collaborative Care, Marketer, Site Rollout and many more.

The platform combines advanced technologies such as Linguistics (NLP and text analytics), Automation (OCR and information extraction), Machine Learning, Artificial Intelligence, Big Data, Social and Predictive Analytics for applications ranging from lead generation to e-commerce and from cognitive content automation to knowledge management.