Wipro Promax has been awarded Best-In-Class distinctions in five functional categories in Promotion Optimization Institute’s (POI) latest CPG industry report, POI 2021 Enterprise Planning EPx Vendor Panorama.

A key component of Wipro’s Revenue Growth Management (RGM) & Enterprise Planning offerings, Promax has received best-in-class distinction in the following categories:

• Desktop UX  
• Headquarter Planning  
• HQ Analytics & Insights 
• Analytics Visualization
• Artificial Intelligence (AI)

The report calls Wipro Promax “a global player with a well-balanced client footprint. In the last year, they have experienced solid wins and excellent implementations, building a foundation for momentum. They have also experienced product expansion with current clients which is a notable sign of happy clients.” 

For more than three decades, Wipro Promax has delivered trade promotion management (TPM) and optimization (TPO) solutions to global markets of all maturity levels. POI has specifically highlighted Promax’s integrated modular approach to enterprise planning, along with the flexibility to deploy TPO on top of an existing TPM as a strength. 

Per the report, Wipro Promax’s key differentiators include: 

• Length of experience as a combined TPM and TPO offering 
• Depth of data management and data science resources
• Best-in-class landing page dashboard and user experience 
• A wide array of individual services within its management, implementation, and consulting practices for both top-down and bottom-up planning
• Stellar advanced analytics, RGM suite and use of machine learning 

The report urges organizations to evaluate Wipro Promax when

• They want a combination of global support, deep services (data management, data science, analytics, or consulting), multiple delivery options, excellent Enterprise Planning (TPM/TPO/ROI) +RGM, and industry expertise 
• They have a TPM investment on which they wish to layer TPO

To access the full POI 2021 Enterprise Planning TPx Vendor Panorama visit the POI website.

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