Promax Advanced is our best-in-class solution focused on Trade Promotion Management (TPM) and Optimization (TPO).

Promax Advanced provides rich functionality to address end-to-end TPM and analytics requirements for diverse consumer goods (CG), customer segments and product categories.

Introducing our latest version of Promax Advanced with a new intuitive interface and rich core functionality focused on enhancing users’ experience.

Designed for TPx stakeholders, Promax Advanced offers annual business planning, strategic and customer planning, budget allocation, funds and settlement, monitoring and analytics.

The application also provides a unique and powerful predictive modeling and analytics capability that enables customers to optimize a promotional program and acquire visibility into all trade promotion related financial statements.  Our predictive planning functionality is supported by machine learning algorithm to drive user adoption.

The Promax Advanced solution can be complemented by Wipro’s consulting, data management and business process services.

Enhanced User Experience with our latest TPM version - Promax Advanced v11

• Improved navigation and Process Simplification
• Interactive Dashboard with New Graphs and Quantitative data
• Enhanced flexibility for BI solutions
• Scenario-Based Planning and Optimization
• Improved Pre-Post Promo evaluation
• Better Stewardship Management
• Swift invoice settlements through Auto Claims

Benefits:

• Reduce Number of clicks by up to 40%*
• Total visibility of key KPIs in real time with Dashboard view
• Overall Decrease in Operational Time by 25%*

*in comparison with previous version of Wipro Promax Advanced