Provide the right products to your customers at the right time and right place

Choosing the right products to stock is incredibly important yet often equally hard to achieve. Wipro’s analytics-driven Product Assortment and Category Rationalization solution can enhance sales opportunities by helping consumer packaged goods (CPG) companies craft the appropriate stocking strategies, such as how to determine the most profitable mix of products to stock and sell, as well as identify which brands or categories are in line with their long-term, core business objectives. The solution’s AI and machine-learning tools analyze historic and market research data (including competitor and customer data) that enable businesses to create effective strategies for optimized assortments and category rationalizations.

Benefits:

• Increase cost savings by stocking top-performing products while devising markdown strategies for low-performance products.
  
• Optimize shelf utilization and intelligent placement strategies to enhance demand generation and shopper satisfaction.
• Develop effective assortment plans that build brand loyalty and achieve long-term benefits.
• Understand consumers’ changing needs and demand patterns to identify potential growth products and reduce inventory carrying costs.

To learn more about our RGM solution and how our consulting practice can help you drive revenue growth, get in touch with us at cpg-rgm@wipro.com