Innovate price packs to build sustainable revenue and margin growth

Designing the right price packs is essential to penetrate any market. At Wipro, we combine data analytics, consumer insights, and competitive dynamics to create a powerful price pack architecture (PPA) solution that maximizes price realization to build sustainable bottom-line growth while enhancing shopper loyalty. Designed to amplify the product pack ideas and resolve pricing dilemmas, our effective PPA-based pack variations can accelerate growth by making the most of sales strategies and boosting market penetration in both new as well as mature markets.

Benefits:

• Improve channel-specific product packs, drive market share growth, and foster increased shopper loyalty, leading to a significant jump in in-store conversions.
• Rationalize your product packs to improve margins and do away with pack sizes that aren’t profitable.
• Combat market cannibalization by ensuring each product pack configuration in your brand portfolio is aiding in maximizing volume and value for the parent brand.
• Capitalize your investment strategies by supplementing or replacing more resource-intensive investments with innovative packaging.

To learn more about our RGM solution and how our consulting practice can help you drive revenue growth, get in touch with us at cpg-rgm@wipro.com