Utilize predictive planning and constrained price optimization to stay competitive

The price elasticity component of our RGM platform offers a price optimization solution that focuses on calculating the right pricing point for maximum sales and profitability. Its advanced pricing analytics capabilities are supported by AI/ML algorithms that interface seamlessly with existing systems, allow comparisons with the current product prices, and ensure sales teams can develop optimal price points for their products without adversely affecting consumer demand.

Benefits:

• Enable your business to build better pricing strategies, leading to increased profitability and increased market share.
• Gain insights into under- or overpriced products, recommendations on achieving the pricing objectives, and metrics on the market’s response to price changes.
• Uplift margins via optimal pricing across channels, creating a unique and sustainable value in the market.
• Launch products at an optimal price, helping ensure products are relevant to consumer needs and differentiated from the competition.

To learn more about our RGM solution and how our consulting practice can help you drive revenue growth, get in touch with us at cpg-rgm@wipro.com.