Maximize the returns from marketing expenditures

We are in a marketing environment where media channels have exploded to encompass social networks, online displays, virtual events, email campaigns, and mobile messaging engagements. Hence, with this range of customer touchpoints, increasing the effectiveness and efficiency of each marketing channel investment is an essential task. Our Marketing Mix solution allows businesses to optimize their marketing actions and make profitable decisions by determining the most effective omnichannel marketing tactics. With its ability to provide a powerful baseline for judging campaign performances, the solution indicates how different budgets will perform based on their allocation to specific marketing channels.

Benefits:

• Deliver the right communication to the right audience at the right time across each marketing channel, resulting in a strong ROI.
  
• Plan and track omnichannel media spend, leading to greater flexibility in marketing campaigns and a more efficient use of media budgets and personalized consumer insights.
• Optimize marketing fund allocations in constrained media budgets across channels.
• Increase transactions, improve customer experiences, and create better customer relationships across all channels.

To learn more about our RGM solution and how our consulting practice can help you drive revenue growth, get in touch with us at cpg-rgm@wipro.com