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Home and Personal Care

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Our Expertise

Keep growth priorities in focus—and build campaigns and processes based on market insights
Wipro helps Home and Personal Care (HPC) clients focus on superior consumer experience and on lowering operational costs. We use our insights across diverse markets to engage customers, improve agility with next gen supply chains and deliver cost optimization. 

Our Success Stories

Home and Personal Care

Top Personal Care Product Maker Takes Predictive Planning Route

Wipro Promax helped a leading personal care product manufacturer improve event ROI by 5% via accurate pre- and post-promotion analysis

What we Think

Home and Personal Care

Trade Promotion Effectiveness – a CFO/COO Charter?

Can the use of promotional funds be optimized using data and analytics? Can funds be moved to more reliable channels and product categories? Can actual results inch closer to planned results? Can sales incentives be tied with the success of specific promotional activities?

Home and Personal Care

A Transformational Approach to Trade Promotion Management and Optimization

Consumer Goods (CG) companies face multiple business challenges including the explosion of shopping channels, balancing double-digit growth in emerging markets

Home and Personal Care

M&A in Consumer Goods

M&As are indicative of a larger trend sweeping business. M&A playbooks need to be designed such that they can handle different types and sizes of acquisitions.

Home and Personal Care

Incorporating Predictive Analytics

Trade promotions management is most commonly considered the ability to plan and track promotional events to ensure that the payments that are made to the trade are within the contractual, budgetary and policy constraints of the business.

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