Our perspective

  • Addressing supply chain planning challenges in consumer packaged goods (CPG) requires a strategic approach to Advanced Planning and Scheduling (APS) software.
  • Process transformation, stakeholder engagement, data integration, and AI can amplify the impact of APS software, delivering profound accuracy and efficiency.

The recipe for long-term success is the careful integration and continuous support of APS solutions backed by expert guidance and strategic planning.

Effective supply chain planning is pivotal for achieving desired business outcomes in today's dynamic consumer packaged goods (CPG) sector. Despite substantial investments in Advanced Planning and Scheduling (APS) software, many companies continue to face challenges such as inconsistent software performance, slow processing speeds, siloed planning processes, scalability problems, and change management difficulties. High inventory levels, inaccurate forecasting, and the rapid pace of new product launches further complicate these issues.

While APS solutions have been widely adopted, it's crucial to understand that success is not guaranteed by merely investing in these technologies. Instead, CPG companies must adopt a comprehensive supply chain data strategy to fully leverage the potential of APS solutions.

Optimizing Supply Chain Planning: Key Strategies

Effective supply chain planning in the CPG sector is not a one-size-fits-all solution. It requires a multi-faceted approach involving short-term, mid-term, and long-term strategies. Seamless data flow between finance, marketing, and supply chains is critical across all planning horizons. Regular system upgrades and sturdy data integration frameworks are essential to meet evolving business needs. APS solutions need to be paired with capabilities such as:

  • Sales and Operations Planning (S&OP). S&OP is crucial for aligning supply and demand in the short term, ensuring optimized inventory levels, and efficiently meeting customer demand. Implementing S&OP processes involves transforming workflows to align sales, operations, and finance better. Success requires active stakeholder engagement through regular training and clear communication.
  • Integrated Business Planning (IBP). IBP extends S&OP principles to a comprehensive, cross-functional approach, aligning strategic and operational plans across the organization. AI-driven validations can assist in planning accuracy by identifying patterns and anomalies and providing more reliable forecasts.
  • Strategic Supply Network and Capacity Planning. These planning approaches further optimize the supply chain network for resilience and flexibility. Actualizing these strategies requires careful change management to address organizational aspects, choosing experienced partners, and investing in agile, scalable platforms to adapt to changing business needs.
  • Artificial Intelligence: Integrating AI into supply chain planning can transform the accuracy and efficiency of forecasting and decision-making processes. AI can automate data validation, identify trends, and provide actionable insights, making it an invaluable tool for CPG companies.

Overcoming Implementation Challenges

Implementing and sustaining APS solutions can take time and effort despite the best strategies. Companies must ensure seamless integration of various systems while maintaining accurate and up-to-date master data. Proper governance ensures that data is correct, consistent, and reliable, reducing the risk of errors that can cascade through the planning process. Regular data audits and updates help maintain data integrity, supporting more accurate forecasting and decision-making.

Manual overrides and transaction errors can disrupt planning processes, however. Automating data validation and implementing AI-driven alerts can help mitigate these issues. Supply chain agility is essential in responding to market dynamics and disruptions. Agile planning systems can swiftly adapt to changes, ensuring supply chain operations remain efficient and responsive.

Driving Ongoing Enhancements and Comprehensive Support

Fostering a culture of continuous improvement within the organization is vital. Companies must also focus on change management, process optimization, and ongoing support to get the most out of APS solutions. This comprehensive approach ensures that companies can navigate the complexities of supply chain planning in the CPG sector and achieve long-term success.

In our work with several leading CPG companies, we have observed that the recipe for long-term success is the careful integration and continuous support of APS solutions backed by expert guidance and strategic planning. In areas like demand planning, master production scheduling, and distribution resource planning, our supply chain planning consultants have observed that strategic APS integration drives significant improvements, such as a 40% reduction in batch run time, reduced excess inventory costs at plants, and minimized short supplies in production planning.

Taking APS to the Next Level

Navigating the complexities of supply chain planning in the CPG sector requires a holistic approach. This approach goes beyond merely investing in APS software and addresses process transformation, stakeholder engagement, and data integration. By leveraging AI and collaborating with experienced partners, CPG companies can optimize their supply chains and bring products to market more efficiently.

By focusing on solutions that address process transformation, stakeholder engagement, and data integration and leveraging AI, CPG companies can optimize their supply chains and more efficiently bring products to market. Collaboration with experienced partners and robust change management practices are essential for sustaining these improvements and achieving long-term success.

About the Authors

Naveen Gowthamaraja
Managing Consultant

As a managing consultant within Wipro’s CPG and Retail Consulting practice, Naveen manages the sales and execution of supply chain transformation programs with focus on supply chain planning and distributed order management for omnichannel.

Swapnil Khandekar
Consulting Partner

As a partner within Wipro’s CPG and Retail Consulting practice, Swapnil manages key supply chain planning programs and provides advisory services in the business planning transformation initiatives.

Vinay Kavde
Senior Consulting Partner

As a consulting partner with Wipro, Vinay works with a portfolio of retail and consumer product clients in areas such as B2B and B2C eCommerce, omnichannel, Industry 4.0, and supply chain.