Improve customer engagement and increase basket value with a mobile app
Global Consumer Goods (CG) clients are improving their competitive edge using Wipro’s 1:1 Shopper—a mobile app that puts the end customer in control by providing customized product information, special offers and coupons, etc. for online and in store use. The app leverages geo-spatial integration, social media feeds, sensors and analytics to build real time customer insights, turning customers into loyal brand ambassadors. Clients using the app monitor brand loyalty, usage trends and, importantly, increase basket value.
A distiller of alcoholic beverages wants to leverage mobility for improving sales. The company decides to issue mobile coupons to their registered app users aged above 21 years.
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