Real fans know that watching the game live is an experience like no other. Fans head to stadiums every season to witness their favorite teams and players in action. They soak up the excitement, entertainment, competition, energy, and camaraderie of a live game.

But stadium operators and teams are also feeling the pressure of increased competition with other forms of entertainment - including television broadcasts of their own games. To keep their fan's attention and wallet share, the fan experience must be just that - an experience. Modern stadiums must leverage end-to-end immersive technologies within their stadiums to create a lasting impression on their fans, no matter the final score.

Advancements in digital signage are enabling stadium’s to bring their fan experience to the next level.

Assembling superior fan experiences

The future of stadiums revolves around immersive and personalized experiences, and digital signage plays a crucial role in transforming the stadium experience. It goes beyond simply displaying content and includes features such as live IPTV of the action, real-time statistics, player profiles, social media interaction, and integrated sponsorship activation. These elements make fans feel more engaged and involved in the game. By centrally managing and distributing digital signage at the stadium, teams, and venue operators can strategically enhance the fan experience and create new opportunities for sponsorship activation with greater flexibility and efficiency.

Maximizing sales with high-quality content

Cleverly crafted digital content can dramatically influence fans' perception of a product. A survey revealed that 68% of consumers associate high-quality signage with high-end products. Leveraging this insight, teams, and venue businesses should strategically plan their content placement, targeting high-traffic areas such as parking lots, entry and exit gates, concessions, and exclusive lounges. Organizations can unlock new sales opportunities by personalizing content based on real-time customer data and incorporating relevant advertising. It is crucial to reimagine the stadium experience by utilizing digital signage that can precisely target content to specific screens, thus driving fan engagement to new levels.

Equal benefits to fans, players, and stadium staff

With dynamic digital signage, the sky is the limit. It’s not only the fans that benefit from digital signage – the workers and athletes benefit too. Match schedules, weather reports, emergency information, and safety instruction can all be transmitted via digital signage allowing for easy real-time communication.

While traditional and channel-based digital signage has been available for many years, it has provided zero room for flexibility in terms of content updates, scheduling, and customization. Traditional signage also requires a lot of resources for installation, maintenance, and replacement. Businesses need a more cost-effective, modern, and flexible approach to communication – they need digital signage.

Elevating fan experience with AI

Imagine while you were at a game that the digital signage could alert you of less congested concessions, restrooms, exit gates, and routes back home. Thanks to artificial intelligence (AI), this is now possible. AI can keep fans informed of real-time information by analyzing sensor data throughout the stadium. The system can even target specific screens to provide information relevant to different stadium areas. Digital signage can reduce long wait times, decrease the friction of purchasing concessions, and get fans back to their seats so they don't miss big moments in the game.

Personalizing the experience

Stadiums can use customer data to provide customized sponsorships, allowing for a personalized experience. Bespoke environments deepen customer satisfaction and promote sales. A study  showed that customized environments can help build a sense of engagement among consumers. Creating dynamic, engaging content informed by customer data can drive traffic to stores within the stadium and future events.

Gearing up for the next game

The future of digital signage is even more exciting. Facial recognition technology will allow for easy access for VIP members to their private lounges, and facial analytics will allow stadiums to track fans and reward them with special coupons and discounts. 3D and 4D screens will allow for hyper-realistic content that appears to leap off the screen. Built-in aroma-emitting devices can boost impact by accompanying a signature scent. AI-assisted software will enable real-time negotiating and purchasing of ad space, allowing for a more optimized ad market.

Wipro’s digital signage solution Wipro VisionEdge (formerly Cisco Vision), will empower stadiums and sports arenas as they make their jump into the future. Teams and venue operators gain more control over their digital signage with Wipro