Client background

An American multinational technology company headquartered in Cupertino, California. It is considered one of the Big Five companies in the U.S. information technology industry.  As of January 2020, more than 1.5 billion products are actively in use worldwide for this company.

Challenge

Before Wipro took up this engagement, the client was facing low quality score below 78% from their current engagement. Client also had issues with unchecked and incomplete data being delivered from multiple vendors resulting in less intuitive route optimization.

Solution 

Wipro’s operation Blue-Book coupled with advanced data management principles helped to implement best practice process in short duration of time. To improve quality of data delivery, Wipro deployed a trained team of super agents with minimum 2 years of maps quality experience. Added to this, implemented annotation automation using Wipro IP and fuzzy algorithms to identify inconsistent patterns (Curation Pattern Recognition) across multiple vendor formats.  Automated analysis of ground truth data collection were carried out.

Business Impact

Wipro delivered maps enriched with high quality Geocoding, curation and validation. Helped client to improve customer experience by enriching with 3D attribution and accurate geometry editing. Able to achieve 18% increment in maps data quality within two months of starting engagement and brought in 30% Efficiency gain through dynamic annotation automation using OCR automation techniques.