Powering a sustainable & circular economy business model

Consumers are steadily decreasing the number of times they wear an outfit, resulting in $460 billion worth of wearable clothing discarded each year. This physical waste exacerbates the environmental challenges already associated with the apparel industry. Yet as retail and fashion companies seek to develop new business models, one innovative approach can help them achieve that goal while contributing to improved sustainability outcomes: Wipro’s Fashion Rental Solution.

Built on SAP Business Technology Platform, Wipro’s Fashion Rental Solution enables a rental model through which fashion manufacturers can rent their designer products online. This strategy promotes reuse and recycle behaviors while providing end consumers real-time visibility, pricing, quality certificates, and insurance protection in a subscription-based contract model.

Using Wipro’s Fashion Rental Solution, retail and fashion organizations can deliver an improved experience for customers, capitalize on new revenue models, and contribute to a reduced carbon footprint and the embrace of circular-economy principles.

A Winner at the SAP Innovation Awards 2021, this solution leverages intelligent technologies such as RPA and ML, and can be easily integrated to e-commerce platforms and SAP applications such as SAP S/4HANA or SAP Hybris.