Organizations that are highly dependent on customer service are facing challenges when it comes to providing consistent, high-quality customer interactions. Wipro’s Cognitive Customer Service solution, built on the SAP Business Technology Platform, provides a contextualized and personalized customer experience by leveraging next-gen technologies like Artificial Intelligence, Machine Learning, and Robotic Process Automation. This solution was developed to help organizations extrapolate insights from SAP CRM and billing systems, address the dynamic nature of customer interactions, improve customer retention, and increase employee work satisfaction.