Driving rapid exploration and experimentation to improve the top line

In today’s rapidly changing market, sales and marketing teams want to continuously enhance their customer engagements and remain effective. They are looking for rapid exploration and experimentation capabilities that supercharge their agile marketing initiatives, thereby improving customer experience and the top line. 

Wipro’s Marketing Sciences Lab (MSL) is a repeatable, fast, and business outcome–focused offering that helps businesses accelerate their ability to gain insights using data and AI, delivering short- and long-term business value in sales, marketing, and advertising domains. Built at the intersection of Wipro’s human-centric design and data science expertise, MSL propels clients to achieve quicker sales and marketing growth outcomes.

MSL helps businesses solve customer- and market-centric business problems using agile marketing methodologies and data science through a test-and-learn lab setup.

MSL business solutions enable benefits across a range of topics:

• Better knowing constituents, i.e., customers, competitors, and market, by injecting market, competition, and social intelligence into sales and marketing strategies.
• Targeting and personalizing messages for customers efficiently and effectively.
• Optimizing customer journeys, products, pricing, and brand touchpoints.
• Measuring sales and marketing effectiveness by testing and learning continuously.