The client is world’s leading provider of software products and services. They offer a public website for online gaming, which is a significant source of revenue.
The online gaming industry has evolved to become a place for social connections for people of all age groups. The evolution, aptly fueled by rapid emergence of gaming sites and technological innovations is offering a ‘never before’ kind of experience to gamers.
In this fiercely competitive landscape, poor application performance and inability to scale seamlessly to accommodate an ever growing user base are the major threats for gaming giants to retain a loyal user base. Any drag in experience leads to customer attrition and brand dilution.
The Opportunity
The client’s legacy software posed a challenge to improve site performances. The software stack, based on Windows 2003 and Content Management System 2003 on which the games were hosted, were near obsolescence. Besides, these servers resided on client owned data centers, making it difficult to scale to accommodate a rapidly expanding user base. They were looking to migrate their applications and infrastructure to a cloud-based platform to enable on-demand scaling based on usage and to ensure improved user experience so as to retain their loyal gamer community. Another key aspect for them was to support new game formats such as HTML5 that enables to attract new game developers onto their gaming site. With the legacy software they were not able to add new game types.
Solution
Wipro’s Microsoft Azure Platform implementation provided a comprehensive solution to the client’s challenges. The end-to-end engagement covered Requirement Gathering and Analysis, Design, Implementation and Testing.
The key highlights of the engagement include:
Wipro employs predictive analytics for Store labor optimization for a leading US retailer leading to enhanced customer experience and $100 million in estimated savings.
Wipro helped a global financial services major implement a consolidated platform for AML and Trade Surveillance across geographies, bringing down annual TCO by 30%
Wipro's high-performance Big Data platform projected savings of USD 1.5 Mn from campaigns for a global medical device and pharmaceutical major
