Testimonials
"I want to thank our friends at Wipro for all of their hard work over the past nine months and their drive to fully define and document the requirements and drive this to final implementation."
Cloy Swartzendruber,
Manager System Development,
Blackwell's Book Services
|
Home  Consumer Packaged Goods
click here to download CPG Brochure  Consumer Packaged Goods
CPG Dynamics
The Consumer Packaged Goods (CPG) industry has seen considerable change and evolution in the last decade. Spiraling commodity costs, global sourcing opportunities combined with increasing margin pressures from retailers, shrinking wallet share of the consumer has made CPG companies acknowledge the imperative of having an efficient Supply Chain. Reducing brand loyalty and shorter product life-cycles has made marketers aware of the need for better consumer insights collection and efficient demand management.
CPG Companies Moving Over to Consumer Shopping Occasions for Category Plans:
Manufacturers have started putting much less emphasis on channel-specific marketing / merchandising, and are focusing their marketing effort more on consumer shopping occasions and need states. Are they on to something?
Read on >> |
|
The widely-publicized 143 million-pound Westland/Hallmark beef recall is only the tip of the iceberg for the food industry.
What is Positively Assured Traceability™? How this system can be immediately implemented at most food and beverage companies.
To know more read Food Traceability Report
Feb 2008 | Mar 2008
|
|
Wipro CPG Overview
Wipro’s CPG Practice established in 2001 has since grown to a team of more than 1000 professionals who understand the key challenges faced by CPG companies in today’s dynamic marketplace.
There are three Lines of Business (LoB) that focus on specific segments in the CPG domain.
Food & Beverage: This LoB helps the Food and Beverage companies re-engineer the way they meet end consumer needs through Information Technology solutions around product innovation, trade promotions, supply chain optimization, consumer insights, formulation & packaging, farm to fork traceability, food safety compliance, collaboration with partners, spend effectiveness, to name a few.
Apparel & Footwear: The Apparel industry enjoys enhanced opportunities in Global sourcing in the post Quota world, while also facing stagnant sales and increased retailer power. The Apparel and Footwear LoB has built specific solutions in the area of Demand management, Product Allocation, Global Supplier Management and Prepack Optimization for clients in the business of designing, manufacturing and selling Apparel and Footwear products. Wipro’s Fashion forecasting framework helps Fashion companies derive segregated forecasting for different categories of apparel products.
Home & Personal Care: The Home and Personal Care LoB provides a customer centric solution that helps our clients achieve business excellence. This is done by maximizing the ROI on technology investments through our best practices. Some of the key solutions address shortened time to market for new product launches; customer focused integrated mobile solutions for the sales force; and higher accountability in Trade Spend.
|
|
  
 Subscribe to 'Peer Ping' our monthly newsletter
 Request for Information
Ask Our Expert
For answers to your specific problem area
Whitepapers
The Key to succesful Trade Promotion Mangement (TPM) Implementation
More Whitepapers
Case studies
80% reduction in lost sales, enhanced process efficiency and improved response time
More Case Studies
News
Wipro acquires leading European Retail Solutions Provider, ENABLER
More News
|
