Thought Leaders Roundtable GMA Forum : Mid Fall 2006 Forum Issue

CPG Companies Moving Over to Consumer Shopping Occasions for Category Plans: Manufacturers have started putting much less emphasis on channel-specific marketing / merchandising, and are focusing their marketing effort more on consumer shopping occasions and need states. Are they on to something? Click here for more details

WIPRO Case Study GMA Forum 2006 Revised: Mid Fall 2006 Forum Issue
Streamlining, Simplifying, Synchronizing In-store Scales Wipro helps a major grocery/drug retailer improve store operations by ensuring accuracy, reliability and flow of scale information, and enabling an integrated view across stores.
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WIPRO GMA Forum Greenbrier Issue 07
Use of Web Technologies as a tool for Marketing Have CPG companies efficiently and effectively utilized Web Technologies for Marketing or is it one of the most underutilized capabilities available to CPG companies? .
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WIPRO GMA Forum TPM 07
How to Grow?
Because over ‘200 of the US’s 210 designated market areas are now fully stored’, large chains and the CPG manufacturers who supply them can no longer hope to grow by rolling out evermore new stores. So what should retailers and CPG companies to grow?
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Chose the Right Customization Request
‘Today, 40 percent of CPG manufacturers say customization programs now involve retailers accounting for more than 50 percent of their volume. But fewer than half of these programs are profitable for manufacturers OR retailers, a new GMA study concludes.’- What, specifically, can CPG manufacturers –– and retailers –– do to drive this success rates higher?
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