Tap the business potential of emerging markets with digital solutions that meet the needs of patients and care givers
Providers of medical technologies tap the potential of emerging markets assisted by Wipro’s Emerging Market solution. We work with clients from inception to design and development of new digital products that fulfil unmet needs of doctors, surgeons, patients, caregivers, dealers and technical specialists. We do this through in depth interviews with Key Opinion Leader, ethnographies, care path mapping, human factors analyses, cross-functional internal team assessments, market size assessments, validation of voice of customer, technology/ IP landscaping and proof of concepts. Clients who use our service – along with our strong Product Engineering Services (PES) – strengthen their downstream transition for product launch in different geographies.
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