Wipro’s Business Process Service (BPS) team understands the needs of media clients to explore and leverage new business models that impact sales and marketing, production, SCM, billing and customer service functions. Our integrated BPS solutions combine Wipro Base)))™,  a customizable BPS platform which drives down cost of operations, with cloud and mobile technologies aimed at:

Publishing – with a view to creating compelling, personalized and discoverable content

Advertising – to simplify inventory management and fulfilment, and push advertising across channels, measure their impact and use methods to continuously improve return on investment

Broadcast & Entertainment – where content is well researched, discoverable and engaging so that it can be monetized while simultaneously keeping production costs in control