‘Student experience’ is a broad term that encompasses all aspects of student life- from academic studies to social interactions and campus life. Times are changing and education is turning into an interactive platform with students turning more vocal about their expectations. Students demand more value from the institution beyond just the teaching relationship. The challenge is to satisfy the students and enrich their experience. The definition of student engagement is evolving and students of this generation are perhaps looking for an Intelligent Virtual Assistant to guide them through their education.
Dynamics of student psychology
Student psychology varies depending on various factors such as cultural differences, demographics, siloed functions and so on. Needless to say, student preferences vary drastically. For some, teaching capabilities and facilities of the institution may be profoundly important and yet for others it may be about campus experience.
‘Simplifying’ denotes ‘Student delight’
Moving from complex repetitive tasks to simple, effortless steps to perform student actions- that is, simple, intuitive and intelligent. For a good university/institution, it is not only important to impart academic knowledge but also to provide a 360-degree view of all aspects. As a simple example, for seamless student experience, the ERP systems across campus should be well integrated to avoid duplicity of records. A single sign-on that addresses data and privacy concerns and provides all notifications in a single place is most preferred. Efficient and secure handling of information increases credibility of the institution and provides seamless experience to students thus resulting in student delight .
One integrated window: Real-time dashboards to monitor student performance
With a data-driven view of students combined with predictive analytics, the registrar’s office can analyze and report on important indicators such as enrollment, attendance, dropout rates, assessments and graduation. This also means that we enable ‘one integrated window’ for all campus services.
The perennial need: To be connected to objectives
Over the last couple of years, Student Experience has become the subject of research. Artificial Intelligence, Natural Language Processing, and Analytics are being used to provide enhanced student experiences.
Wipro provides Higher Education Institutions with innovative solutions leveraging digital technologies. These solutions, around customer management, cloud migration, user experience and digital learning, are designed to provide rich engagement to all stakeholders. Achieving this might just need building an experience layer on top of the key systems to enable a single view of the student and provide insight-driven recommendations. Similarly, one integrated window for all campus services will drive engagement and improve efficiency.
Venkatraman Srinivasan
Managing Director, Higher Education
Venkat has over 25 years’ experience with strategy, technology and operations of the education industry. His areas of interest and expertise include higher education management, student retention and digital technology solutions for connected student experience. Venkat has been a speaker at industry events, published several thought leadership articles and has a point of view on most pressing issues faced by the Education industry.