Most CPGs use rudimentary analytics to improve customer acquisition and segmentation, track their competition, optimize their marketing mix, and manage social media listening. Wipro’s RGM solution, with its greater range of capabilities, offers AI/ML-based advanced analytical models to augment strategic decision-making processes of CPG customers.

According to a previous Wipro case study, an RGM strategy well aligned with business objectives can enable 2 to 3% growth in sales and boost margins by up to 5%.